Can you describe your brand's identity and values?
How do you want your audience to perceive your brand?
What makes your services/ products unique compared to competitors?
Are you targeting B2B or B2C (individuals), or both?
What are your main products/services, and are there any flagship items?
Are there specific features or benefits you'd like to highlight for each product/service?
What are your short-term and long-term goals for social media? Do you aim to increase brand awareness, boost sales, improve engagement, or something else?
Do you have a current marketing plan, and how does social media fit into it?
What is your budget for social media campaigns and ads?
In your opinion, what consists as a good social media in your industry?
Do you have any analytics reports or performance data from your own previous efforts?
Which social media platforms are you currently on?
Are there any platforms you’d like to explore or avoid?
What type of content resonates most with your audience (e.g., photos, videos, testimonials)?
Do you have a content library or visuals we can use, such as professional photos or videos of your products and work?
Are you okay with stock images and videos?
Who are your top competitors on social media?
Are there any accounts you admire or would like to emulate?
How do you want your brand to sound online? (e.g., professional, friendly, educational)
Are there phrases, words, or hashtags you want us to use consistently?
Do you have any brand guidelines, including fonts, colors, logos, or image style preferences?
Are there any topics or visuals we should avoid?
What are the brand’s key messages?
How should we handle inquiries, complaints, or negative feedback?
Who will be the point of contact for approvals or escalations?
Do you have a preferred way of interacting with followers?
Should we reply to all comments, DMs, and mentions?
Are there specific dates, events, or occasions we should plan content around?
How far in advance would you like the content calendar to be prepared?
Do you use any scheduling or analytics tools already?
Are there tools you prefer or would like us to use?
Do you want to run paid social media campaigns?
If yes, what’s the monthly or campaign-specific budget?
What metrics matter most to you (e.g., engagement rate, reach, sales, follower growth)?
Who will review and approve posts before publishing?
What’s the preferred turnaround time for approvals?
Do you have existing partnerships with influencers, other brands, or businesses?
Would you like us to manage collaborations or influencer marketing?
Are there any specific communities, groups, or causes you want to engage with or support?
Are there any challenges or pain points you’ve faced with social media?
What concerns or fears do you have about online interactions?
What does success on social media look like for you?
Are there any specific expectations you have from our social media management?
How often would you like updates or reports on performance?
What’s the best way to keep you informed (meetings, emails, private messages)?
How should we handle feedback and changes to the strategy or content?
Are there particular aspects of social media management you’d like to stay involved in?
